Contact: Janessa Purney
**for immediate release**
Start Fun. Start Free.
Manchester, VT – Bromley Mountain is inviting the public to a free Introduction to Terrain Based Learning – learning to ski or snowboard with an eye on terrain features, essentially - on Saturday morning, December 21, from 10:30 a.m. to 12 noon; an All-Day Learning Zone Lift Ticket is included in this one-time deal. Equipment rentals will also be free for the morning. Skiers and riders must be at least 5-years-old, and participation is limited to the first 150 applicants. Reservations must be made by phone, by calling 802-824-5522, by 4 p.m. on Friday, December 20.
Our Ski and Snowboard School staff will be available all morning to help you learn to ski and ride using this new terrain to its best advantage. Then stick around to practice in the Learning Zone, have a little lunch – all participants will get a discount on food and beverages – and check out Bromley’s Holiday Expo to load up on all kinds of freebies and money-saving coupons from Burton, Rossignol, Potter Brothers, Skull Candy, Vew Do, just to name a few.
Bromley is ranked one of the Top Family Mountains in the U.S. and, as a thank you to all the folks who’ve helped the mountain reach that rank, they’re giving them the gift of free Terrain Based Learning! Don’t forget: Reserve by 4 p.m. on Friday, December 20, and get started on a lifetime of fun for free on Saturday morning. Call 802-824-5522 to reserve your space today.
Contact: Janessa Purney
**For Immediate Release**
Bromley Mountain to open Saturday, November 16th for 2013/14 Winter Season!
BROMLEY MT. - With recent temps dipping into the twenties and teens, Bromley Mountain has turned its arsenal of snowguns on full blast since Monday. The result of all of this hard work by the snowmaking team is that Bromley has announced that it will open for skiing and riding this Saturday, November 16th. "It's the earliest opening that I can remember, and I've been here 33 years," says Bromley President Bill Cairns, "It's a testament to a lot of hard work by our crew, and our continued investment in snowmaking upgrades. This cold weather allows us to show off the power of our system, and proves that we'll open as soon as Mother Nature allows!"
Bromley plans to open Saturday, 9am-4pm with two runs stretching from summit to base. "The snowmaking guys have done their part and now they'll hand it off to the grooming and lift teams to make sure everything is ready to go for Saturday morning," said Rick Goddard, Bromley's Mountain Manager. The Sun Mountain Express high Speed Quad will be in operation, and there will be terrain for intermediate and advanced skiers and riders only.
Lift tickets will be priced at $49, all ages, all day, and there will be no half-day options. The Sunday Afternoon Passport will be available on Sunday from 12:30-4pm for just $32. All season passes (including midweek) will be valid for skiing and riding this weekend.
The operating plan moving forward will include weekend-only operations through November 24th, with full-time operations (7 days/week) beginning on Friday, November 29th. This is, of course, weather permitting. For more information on Bromley's lift tickets, programs, conditions or weather please visit www.bromley.com.
Sister Resorts Team Up with Snow Operating, LLC
to Offer Terrain Based Ski and Snowboard Learning
Industry Results Show Terrain Based Learning Increases
Ski and Snowboard Retention by 200%
Bromley Mountain, in Peru, VT, Cranmore Mountain Resort, in North Conway, NH, and Jiminy Peak Mountain Resort, in Hancock, MA; have announced today that they will partner with Snow Operating, LLC, a snowsports instruction consulting company based in Vail, CO, this winter to initiate Terrain Based Learning practices at their respective resorts. Terrain Based Learning is a new learn to ski and snowboard practice that incorporates entry level terrain park features with progressive teaching principles. Results from this teaching approach have shown learn to ski and snowboard conversion rates grow from 15% to up to 45% at trial resorts.
“Cranmore is known for their legendary ski school programs, and the concept of Terrain Based Learning will only help bring us to the next level,” said Cranmore Snowsports Director, Karen Dolan. “The process of Terrain Based Learning allows a first time guest to be a skier or snowboarder after their first day of sliding. The fun factor of learning in customized elements is huge and fuels them to push themselves further. Results have shown a day filled with fun, encouragement and entertainment, and they can’t wait to return.”
Terrain Based Learning introduces a first time skier or snowboarder to an unintimidating environment at the resort. Features such as rollers, mini-pipes and banked turns allow a first time guest to explore various sensations of sliding on snow. Terrain Based Learning lets the guest control their speed, gain balance and confidence, reduce falls, minimize fear and have fun while they learn. “It’s all about having fun in a “fear-free” zone,” says Sherrie Bradway, Jiminy Snowsports Director. “When you challenge guests with specific tasks in the TBL features, learning to ski or snowboard can become intuitive for guests of all ages! Less fear definitely equals more fun!”
Terrain Based Learning was first tested at Mountain Creek Resort in New Jersey in 2012. Joe Hession, President of Snow Operating, LLC, was acting General Manager during the launch of this program which resulted in a 200% increase in skier and snowboard retention. After witnessing the program’s success, Hession took the successful program to the industry. Hession’s teaching method has been implemented at prominent resorts such as Jay Peak, VT; Mountain Creek, NJ; Camelback, PA; Whistler/Blackcomb, Canada; and now at Cranmore, Bromley and Jiminy Peak. “Terrain Based Learning allows first time skiers and riders to have a low impact day focused on fun and creating memories. The teams at all three resorts are passionate about creating great memories for their resort guest; this makes them a great partner for Snow Operating,” says Hession.
Snow elements will be constructed at all three resorts in December, and signature, three-mountain programs like Kids Rule and GET (Guaranteed Easy Turns) will shift all instruction practices to Terrain Based Learning.
“Terrain Based Learning is going to continue Bromley’s commitment to offering a top notch experience for the whole family,” said Bromley Snowsports Director, Burleigh Sunflower. “The Kidsule and GET programs at Bromley have always been very successful at introducing skiing and snowboarding to beginners of all ages. With the Introduction of Terrain Based Learning, all three resorts will be providing guests with a more fun, positive, and successful learning experience than ever before.” Kids Rule offers full day instruction for children while GET offers a two hour lesson, rentals and all day mountain access for adults. Ages and rates vary by resort, please see individual websites for details.
Jiminy Peak, Bromley and Cranmore offer a wide range of seasonal activities. For more information please visit, Jiminy Peak http://www.jiminypeak.com, Bromley Mountain visit, http://www.bromley.com and Cranmore Mountain, visit http://www.cranmore.com.
FOR IMMEDIATE RELEASE
Contact: Michael van Eyck – 802-856-2215
April 10, 2013
van Eyck and Fogel to lead re-structured Marketing Department for Jiminy Peak Mountain Resort and Bromley Mountain
HANCOCK, MA. - Tyler Fairbank, CEO of The Fairbank Group, which manages operations at Jiminy Peak Mountain Resort in the Berkshires, Bromley Mountain in southern Vermont and Cranmore Mountain in New Hampshire, has announced that Michael van Eyck has been named Director of Marketing and Sales for both Jiminy Peak and Bromley Mountain. van Eyck had previously been the Director of Marketing at Bromley; Katie Fogel, who had been the Assistant Director of Marketing at Jiminy, will now fill that position at both mountains.
The move comes after Jiminy Peak’s long-time Director of Sales & Marketing, Betsy Strickler, accepted a new position outside the company. “Betsy has done a great job for us and we wish her the best of luck in her new endeavor,” says Fairbank.
van Eyck has been with Bromley for nine years, first as Assistant Director of Marketing. He was named Director in 2011. “It’s an exciting challenge,” van Eyck said. “The mountains [Jiminy and Bromley] have some similarities, but also aspects that make them unique and it’s those traits that I am excited to develop and enhance. There’ll be a learning curve, absolutely, but I’ve got a great team for support and I’m excited to get started.” He will split his time between the two mountains, although Bromley will remain his base of operations.
Katie Fogel has been with Jiminy for nine years beginning as Special Events Coordinator. She has served as Assistant Director of Marketing since 2010. She will be based out of Jiminy Peak but will spend some time at Bromley in her new role.
“What Michael knows about Bromley, its families and its market, I know about Jiminy’s families and market. We’ll learn from each other, and I think we will make a great team,” said Fogel.
About Jiminy Peak Mountain Resort
Jiminy Peak Mountain Resort is located in Hancock, Mass., in the heart of the Berkshires. It is the largest ski and snowboard resort in southern New England and home to Jiminy Mountain Adventure, which includes Mountain Adventure Park and the new Aerial Adventure Park. Jiminy Peak is also the first mountain resort in North America to generate its own energy using alternative wind power. Jiminy offers 102 one-bedroom suites for event attendees as well as two and three bedroom vacation homes and condominiums for larger groups, and specializes in meetings and conferences for as few as 10 and as many as 440 guests. The resort includes a variety of meeting spaces, activities for guests of all ages, and full-service catering.
About Bromley Mountain
Bromley Mountain, six miles east of Manchester, Vermont, boast 46 classic New England trails and glades on over 300 acres. Dubbed “Vermont’s Sun Mountain,” due to its exclusive southern exposure, the mountain features nine lifts – including a high-speed quad – several terrain parks, two dining facilities plus award-winning ski and snowboard schools and kids programs. In the summer months, Bromley’s “Vermont’s Summer Adventure” offers 23 rides and attractions including America’s most famous triple-track Alpine Slide, the longest 4-line ZipRider in the east, southern Vermont’s longest water-slide ride and Vermont’s first Aerial Adventure Park, featuring 63 tree-borne elements across five wooded acres.